The Newark Based Firm Taking Over The Timber Sash Windows Market
Newark based The Alternative Window Company are beginning to gain national traction for their unique, timber sash windows that require no painting and very little ongoing maintenance.
The company are taking on the likes of Anglian and Everest with their unique sash windows system that is the only system of its kind on the UK market.
Although based in Newark, they do the majority of their business in the affluent London suburbs, where many homes are brimming with character and require a delicate approach to their replacement sash windows.
The company has been coming on leaps and bounds over the years thanks to their dedication to a robust production process and quality assurance that’s led to much of their work coming by way of word of mouth.
They have also appointed local digital agency, Imaginaire Digital (touted as one of the fastest growing agencies in Nottingham), to handle their search engine marketing and digital PR. They also have a new website in the pipeline which should give them an improved brand image to match their ambition.
Imaginaire PR officer Emma Holloway had this to say regarding the growth of The Alternative Window Company:
Even in the short time that they’ve been one of our accounts, The Alternative Window Company have grown exponentially. Their Managing Director is very ambitious and recognises the uniqueness of the product they are offering, which adds fuel to the fire for their growth strategy. It’s been a pleasure to work on the account so far and we’re looking forward to generating a result for them.
Although rivals such as Anglian and Everest are undoubtedly much bigger companies, the specialist nature of the products that The Alternative Window Company offer set them apart from bigger rivals and put them in the driving seat when they come up against other timber window installers.
The product is completely unique. The usual drawback with timber sash windows is the amount of maintenance required to keep them looking good, our unique system means that no painting is required once they’re installed and the amount of ongoing maintenance is minimal. The sash system is robust and doesn’t sag, meaning that is another element that doesn’t require maintenance.
As well as the lack of maintenance, the way they’re installed means that scaffolding isn’t required and there isn’t the usual mess associated with replacing your windows.
In general, the window is designed to only require the occasional clean and even that’s made easy thanks to the fact they can tilt in to the home for easy access.