Nottingham Tops List For UK Fashion Startups
New figures reveal Nottingham is the fastest growing city for fashion industry start-ups in the united kingdom. The study suggests shoppers are shifting in favour of retailers and boutiques.Johanna Haque manager at Ribbon and Stick, believes the town advancement has been helped by the style history of Nottingham.Johanna Haque, retail director at independent shop Stick and Ribbon, on Bridlesmith Gate, said: “I believe Nottingham has a real history of being involved in the fashion industry — of course in textile manufacturing and the lace industry.
“There is very strong links with the highly-respected fashion class in the university, so we’ve got a lot to do with the up-and-coming fashion designers and it is probably a natural fit for people to come and begin a company in the city.”
A lot of the women we see are searching for something somewhat different from what is available on the high street — a lot of towns do not have independent boutiques nowadays so we find our offering goes down really well with those clients.
“Hockley is one of the top fashion spots of Nottingham and is well known for its wide choice of stores that are classic and independent.Its third store has recently opened Hockley, on Broad street.Its store opened on Broad Street.
“The university provides fashion for a course and a lot of students from all areas of the country come here to research — and most them have a tendency to remain and put up here.
“I also think people have become far more conscious about purchasing in charity and independent shops — and look for quality and something different in comparison to what you get in modern retail stores.
“Cow Nottingham specialises in accessories and clothing. Hockley is one of the top fashion spots of Nottingham and is well known for its wide choice of stores.Sales assistant Betty Grieves believes the variety of the city has helped it become a presence in UK fashion.
She said: “The city has such a great variety of vintage shops and Hockley is a excellent area for second hand style, as opposed to just chains.
“It is quite versatile and there is a good deal of things for young people like sportswear, streetwear and skate things — but there are also items that emulate a good deal of eras.
“We sell re-worked fashion things and possess a seamstress who makes dresses and tops for us, so there’s a feeling of individuality about them.””Nottingham is up-and-coming and its certainly becoming a larger presence in vogue.
“Ramari will be modelling taking place.He said: “Nottingham is a small town and I believe we get overlooked when it comes to style — especially independent style — but we do have a enormous independent scene for such a small town.
“The pricing here is a lot cheaper compared to other cities such as London — and with classic and independents you know that you will always find key, one-piece bits which you won’t find on the high street.”